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The industry that promised to change the world and mostly changed how you wait in line. We cover it without the press-release voice.
6 PIECES · UPDATED WEEKLY
EDITOR'S PICK
Your startup doesn't have a growth problem. It has a nobody-wants-this problem.
Every pitch deck says the same thing: "we just need more users." Almost none of them are willing to look at the one chart that explains why the users they already have keep walking out the door.
Rachel Simmons · Jun 30 · 7 min read
The retention curve nobody wants to put on the screen at the board meeting.
Two phones, one glow. You already know which one's texting green.
PHONES
The iPhone isn't a better phone. It's a permission slip to belong.
Michael Reed · Jul 8 · 6 min read
A 'For You' page. It's for you the way a vending machine is for you.
SOCIAL MEDIA
The algorithm didn't radicalize you. Boredom did.
Rachel Simmons · Jul 4 · 5 min read
SUBSCRIPTIONS
Your smart home isn't smart. It's a subscription with extra steps.
Michael Reed · Jul 1 · 6 min read
A pivot table, doing what it's always done: quietly ending careers.
AI
AI didn't take your job. A spreadsheet did, in 1994.
Michael Reed · Jun 24 · 6 min read
The chart shape is different. The pitch is identical.
CRYPTO
Crypto isn't back. It just never learned how to leave.
Michael Reed · Jun 18 · 6 min read
MOST READ IN TECH
01 Your startup doesn't have a growth problem. It has a nobody-wants-this problem. 02 The iPhone isn't a better phone. It's a permission slip to belong. 03 The algorithm didn't radicalize you. Boredom did. 04 Your smart home isn't smart. It's a subscription with extra steps. 05 AI didn't take your job. A spreadsheet did, in 1994.
It's the Fucking Point ™
A blog about saying the thing everyone's thinking. No throat-clearing, no hedging — just the point.
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