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The industry that promised to change the world and mostly changed how you wait in line. We cover it without the press-release voice.
6 PIECES · UPDATED WEEKLY
EDITOR'S PICK
The iPhone isn't a better phone. It's a permission slip to belong.
Android does more, costs less, and doesn't dictate how you talk to your friends. None of that has ever been the point, because Apple was never selling you a phone. It was selling you a way to not be the green bubble.
Michael Reed · Jul 8 · 6 min read
Two phones, one glow. You already know which one's texting green.
A 'For You' page. It's for you the way a vending machine is for you.
SOCIAL MEDIA
The algorithm didn't radicalize you. Boredom did.
Rachel Simmons · Jul 4 · 5 min read
A lightbulb that needs Wi-Fi, an account, and a firmware update to turn on.
SUBSCRIPTIONS
Your smart home isn't smart. It's a subscription with extra steps.
Michael Reed · Jul 1 · 6 min read
TEARDOWN
Your startup doesn't have a growth problem. It has a nobody-wants-this problem.
Rachel Simmons · Jun 30 · 7 min read
A pivot table, doing what it's always done: quietly ending careers.
AI
AI didn't take your job. A spreadsheet did, in 1994.
Michael Reed · Jun 24 · 6 min read
The chart shape is different. The pitch is identical.
CRYPTO
Crypto isn't back. It just never learned how to leave.
Michael Reed · Jun 18 · 6 min read
MOST READ IN TECH
01 The iPhone isn't a better phone. It's a permission slip to belong. 02 The algorithm didn't radicalize you. Boredom did. 03 Your startup doesn't have a growth problem. It has a nobody-wants-this problem. 04 Your smart home isn't smart. It's a subscription with extra steps. 05 AI didn't take your job. A spreadsheet did, in 1994.
It's the Fucking Point ™
A blog about saying the thing everyone's thinking. No throat-clearing, no hedging — just the point.
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